What is Guerrilla Marketing?

Guerrilla marketing is about finding smarter and more creative ways to profile your product or service. But you do need time, energy and, most of all imagination to pull it off. In short, Guerrilla marketing is about generating ideas and publicity that will get noticed and talked about. A well used technique in Guerrilla marketing is the Purple Cow principle … if you drove past a field and spotted a Purple Cow you would most certainly stop and stare.

Precise Mortgages is a lender which specialises in residential mortgages, short term lending and buy to let mortgages. Precise Mortgages distributes its products exclusively through the mortgage intermediary market. Big Red Bus.biz was engaged by Precise Mortgages as their Purple Cow. Our traditional Red London Routemaster was converted into a mobile Ad Board, information centre and meeting point.

During a 2-week tour from Scotland to London, Big Red Bus.biz supported Precise Mortgages in the launch of their new product range. Calling at prime locations and business parks in Glasgow, Leeds, Manchester, Birmingham and London our Red London Bus, their Purple Cow, took the message of new products and quality of service right to the doorstep of those needing to know.

With Precise Mortgage objectives met; to increase business through more referrals and transactions from existing and new customers, Big Red Bus.biz the Purple Cow, now continues to work with National Retailers and other mid-sized businesses to market and profile their products and services.

We and our Red London Routemaster Bus would be delighted to assist you and your business with Mobile Ad Boards and Guerrilla Marketing across the West Midlands in Stafford, Walsall, Shrewsbury, Telford, Wolverhampton, Birmingham, Coventry, Leamington Spa and Warwick.

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